A landing page is a standalone web page that's designed to encourage users to take a specific action. It's often used in marketing campaigns, such as email marketing, ads, or social media ads.
To create a landing page, you need to: choose a landing page builder platform, select a suitable template, write compelling copy focused on a single call-to-action, incorporate visuals, optimize for mobile devices, and ensure the page clearly communicates your offer and value proposition to your target audience